Yerba Madre’s Rebrand with CMO Emily Kortlang

from On Strategy Showcase · host On Strategy Showcase

The beverage brand's CMO, formerly of Red Bull, Beats and Apple, shares the story behind the rebrand and it’s ambitions to achieve mainstream volume in its distinctive yellow can. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this episode.

Episode metadata supplied by the publisher feed · Published Aug 11, 2025

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Yerba Madre’s Rebrand with CMO Emily Kortlang

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