Yerba Madre’s Rebrand with CMO Emily Kortlang

What this episode covers

The beverage brand's CMO, formerly of Red Bull, Beats and Apple, shares the story behind the rebrand and it’s ambitions to achieve mainstream volume in its distinctive yellow can. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this episode.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 34 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on August 11, 2025.

What is this episode about?

The beverage brand's CMO, formerly of Red Bull, Beats and Apple, shares the story behind the rebrand and it’s ambitions to achieve mainstream volume in its distinctive yellow can. Thanks to Tracksuit (the affordable brand tracking solution) for...

Can I download this On Strategy Showcase episode?

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