EPISODE · Jun 7, 2025 · 28 MIN
Yes I Can: Marketing to People with Disabilities
from Under the Influence with Terry O'Reilly
This week, we explore how advertisers market to people with disabilities. Disabled people are usually ignored in advertising campaigns.Yet people with disabilities control half a trillion dollars in spending money.We’ll look at four powerful campaigns that not only feature people with disabilities, but these commercials are disrupting the public’s negative perceptions of the disabled.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
This week, we explore how advertisers market to people with disabilities. Disabled people are usually ignored in advertising campaigns.Yet people with disabilities control half a trillion dollars in spending money.We’ll look at four powerful campaigns that not only feature people with disabilities, but these commercials are disrupting the public’s negative perceptions of the disabled.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.
NOW PLAYING
Yes I Can: Marketing to People with Disabilities
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m