Yes I Can: Marketing to People with Disabilities

This week, we explore how advertisers market to people with disabilities. Disabled people are usually ignored in advertising campaigns.Yet people with disabilities control half a trillion dollars in spending money.We’ll look at four powerful campaigns that not only feature people with disabilities, but these commercials are disrupting the public’s negative perceptions of the disabled.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.