Yes, ‘premium’ digital content is a thing: why Dentsu’s Pat Darcy and GroupM’s Claire Butterworth say groundbreaking new research is self-serving but right

Digital marketers have forever resisted the idea that premium digital content exists, due mainly to a two-decade obsession with online direct response tactics. But a groundbreaking research study shows some “premium" sites and content are 2.5x more impactful on memory for brand messages than “run of internet”. GroupM’s Claire Butterworth and Dentsu’s Patrick Darcy say ThinkPremiumDigital's data is self-serving but robust, believable and long needed.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.