Yes, We Can: Motherhood and Sales Leadership on Our Terms episode artwork

EPISODE · Jun 18, 2025 · 35 MIN

Yes, We Can: Motherhood and Sales Leadership on Our Terms

from WISE: Women Inspiring Sales Excellence · host Lauren Palmer

What’s the secret to excelling in sales while being a present parent?Today we’re joined by B2B sales and media expert Stephanie LaBasco. Stephanie is the Senior Agency Partnerships Director at DemandScience and leads relationships with top media agencies to help global brands drive measurable demands. She’s also passionate about advocating for women in sales and a proud mom of two boys.Topics discussed in this episode include:- What Stephanie loves most about the work she does and where she started.- How her work provides an unconventional way of giving back.- Whether or not women can have it all.- The most important times to be present for your children and how she prioritizes it.- How to navigate a career as a woman in sales, especially one with kids.- How employers can help their sales team members feel supported.- What maternity leave looks like in the US and how it compares to other countries.- Why she decided to make a company change after having children.- Why authenticity is so important in sales and how to get there (if you aren’t already).- The recent experience that reminded her of the importance of client relationships.- What empathic leadership looks like and why it shouldn’t be underestimated.- How Stephanie manages deadlines with clients, especially when they are unrealistic.- The most critical trait a sales leader needs to have today.- The woman in sales Stephanie most looks up to.- A book that’s influenced her sales approach.Join the Sales Revolution community: https://female-leader.com/sales-revolution/Stephanie on LinkedIn: https://www.linkedin.com/in/stephanielazare/ Frannie Danzinger on LinkedIn: https://www.linkedin.com/in/franniedanzinger/ 

Episode metadata supplied by the publisher feed · Published Jun 18, 2025

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