Yes, You Do Need to Ask All Year Long!

Asking your donors for gifts isn’t something you should save for the year-end giving season. When you’re tuned in to your donor’s giving preferences and interests, you can bring them additional giving opportunities even outside their regular giving season. For this episode, we invited two guest fundraisers and clients of ours to share their expertise on this subject. Sarah Coen-Frei, Senior Individual Giving Manager at Minnesota Public Radio, and Fritz Gutwein, Major Gift Officer at Bread for the World, join Veritus Group’s Karen Kendrick (Senior Director of Client Engagement) and Diana Frazier (Senior Client Experience Leader) for this conversation about how to approach asking year-round.  We hope you find these tips helpful as you work toward your next donor asks! Show Highlights: In this episode, you’ll learn about…  Moving away from transactional asking (e.g. waiting for year-end appeals) to adopt a more relational model How to use Permission-Based Asking when asking your donor for a gift Inspiring donors to give outside of their regular giving season