Yes&'s CEO: What’s in a name? – Zihla Salinas

Today’s guest is Zihla Salinas, CEO of a 40-year-old indie that rebranded as ‘Yes&’. She shares the story behind the name, including how the improv-inspired mindset of ‘accept and build’ has become a blueprint for the business. This philosophy shapes everything from their M&A strategy and client partnerships, to leadership development and creative delivery. You’ll hear why figure-it-out-ability, curiosity and positivity are Yes&’s measurable values, not just words on a wall.Zihla also unpacks how Yes& cracked the code for working with complex clients, and how great account service – not just great ideas – is often what makes the difference. HIGHLIGHTS:[02:25] The power of positivity[07:00] The story behind Yes&[11:04] What makes Yes& different[16:10] Figure-Out-Ability[19:30] Communication as a superpower[21:33] Redefining client service[23:12] Spotting positive mindsets[28:42] Cultural alignment in clients[34:46] Learning from success[36:47] Smart cross-selling[40:21] Building strong partnershipsMORE ABOUT ZIHLA:LinkedIn: linkedin.com/in/zihlaWebsite: yesandagency.comHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Market of One If you are a fan of this podcast, then you'll love my new book Market of One, how Your Agency can rewrite the Rules and create a lasting competitive advantage. Sharing my experience, repositioning close to 150 agencies over the last decade. Key Highlights: - Insights from repositioning 150+ agencies - Expert contributions from industry leaders Greg Hahn, Rory Sutherland, and Nils Leonard - Strategies for deeper differentiation and increased profitability Learn how to stand out, win more business, and command premium rates. Don't miss this opportunity! Visit marketofone.agency now and unlock your agency's potential. Visit codefinery.com/dq