Yesway: Unifying Technology and Marketing

U.S. industry experts Derek Gaskins, CMO of Yesway and Lisa Biggs, CEO of Impact 21 discuss the industry response to the challenges of ‘Unified Commerce’. Lisa Biggs shares Impact 21 methodology to bring a Unified Commerce strategy and roadmap forward. Derek Gaskins shares what it took to get the infrastructure in place, advance marketing and merchandising, and launch loyalty and other customer-facing solutions while cultivating the company brand and culture. Watch the complete video interview at https://www.globalconveniencestorefocus.co.uk/video/53-unified-commerce-yesway-and-impact-21