Yew Nutraceuticals | How a Science-Backed Wellness Brand Launched Retail-First

Send us Fan MailIn this episode of Selling on Giants: Going Retail, we sit down with Chris MacLean, co-founder of Yew Healthy Aging Nutraceuticals, to explore what it really takes to launch a science-backed wellness brand into retail.Unlike many modern brands that begin online and later expand into stores, Yew Healthy Aging chose a retail-first strategy — focusing on independent pharmacies, specialty health retailers, and education-driven partnerships from day one.Chris shares:- Why the team spent three years developing their products before launch- How their pharmaceutical and biopharma backgrounds shape product development- Why education and trust are critical in the nutraceutical industry- The realities of launching into retail as a premium health brand- Sustainability initiatives behind their packaging and ingredient sourcing- How independent pharmacies and healthcare practitioners became key retail partners- What founders should know before bringing technical or science-based products to marketThe conversation also dives into product formulation, Health Canada regulations, retail readiness, expiration considerations, consumer education, and the future of longevity-focused wellness products.Whether you’re building a CPG brand, entering retail for the first time, or interested in the future of healthy aging, this episode offers practical insights into launching thoughtfully in a highly competitive category.🎧 Listen now to hear how Yew Healthy Aging is combining science, sustainability, and retail strategy to redefine longevity products for modern consumers.Website: https://yewlongevity.com/pages/the-scienceInstagram: https://www.instagram.com/yewnutraceuticals/Facebook: https://www.facebook.com/yewnutraceuticalsLinkedIn: https://www.linkedin.com/company/yew-nutraceuticals/?originalSubdomain=ca