EPISODE · Aug 2, 2026 · 8 MIN
汉口二厂人走楼空、欠薪 400 万！网红汽水，是如何跌落神坛的？
from AI解研说
曾比肩元气森林、手握亿级融资，凭怀旧国潮爆火的汉口二厂，如今门店关停、创始人失联，深陷欠薪与债务纠纷。借来的情怀外衣、无法拿下的核心商标、虚高定价透支复购，再加上内部合伙人矛盾、盲目烧钱扩张。本期拆解汉口二厂由盛转衰全过程，聊聊依靠流量和怀旧出圈的网红品牌，究竟逃不开哪些致命陷阱，国潮品牌如何避免沦为昙花一现。
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汉口二厂人走楼空、欠薪 400 万！网红汽水，是如何跌落神坛的？
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