Yi Lin Pei: Courageous Careers, Listening to Client Needs to Develop Offerings, and Lessons From Pivoting Your Business

Yi Lin Pei is a Product Marketing Coach and Advisor and the Founder of Courageous Careers.In this conversation, Yi Lin shares her journey from being a civil engineer to becoming an entrepreneur in the field of career coaching and product marketing. She discusses the pivotal moments that led her to start her own business, including how she turned a side-business into a full-time business,  the importance of understanding client needs and how that translates into your service offerings and the power of referrals in growing her business. Yi Lin also shares some of the lessons of her journey, including the importance of trusting your own gut, aligning your business to your personal values, as well as how she has made pivots in her business, and the lessons she’s learned from those pivots so far. Website: https://www.courageous-careers.com/LinkedIn: https://www.linkedin.com/in/yilinpei/