EPISODE · Apr 3, 2023 · 59 MIN
营销 | 从美妆、母婴到咖啡，DTC是「更贵」的商业模式吗？
from A-Log｜艾勇的声音日志
媒体碎片化网格化，流量红利已过，获客成本不断攀升，品牌纷纷寻求利用移动互联网新基础设施建立直接面向消费者（direct to consumer）的商业模式。可是，看起来节省了渠道成本的DTC模式为什么实践中显得反而「更贵」了？本期「DTC Lab」，我们邀请了一位首批跨国公司培养的电商高管—Elaine，一起聊聊美妆、母婴、咖啡等多个赛道DTC模式的机遇与挑战。Elaine拥有15年快消和500强国际美妆巨头运营和管理经验，涵盖市场、电商、CRM、私域、新兴渠道等，同时有着新品牌孵化、成熟品牌年轻化、集团数字化转型的丰富经验，现在在担任多个新消费品牌顾问。【主播】艾勇（新浪微博: @艾勇 ），「DTC Lab」、「以变应变」主理人，映天下CEO【嘉宾】Elaine，Ylab 品牌创新增长实验室 Business Partner【时间轴】03:28 最卷赛道：美妆行业的DTC...去小宇宙查看完整单集简介在小宇宙查看该单集文稿
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营销 | 从美妆、母婴到咖啡，DTC是「更贵」的商业模式吗？
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This episode is 59 minutes long.
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This episode was published on April 3, 2023.
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媒体碎片化网格化，流量红利已过，获客成本不断攀升，品牌纷纷寻求利用移动互联网新基础设施建立直接面向消费者（direct to consumer）的商业模式。可是，看起来节省了渠道成本的DTC模式为什么实践中显得反而「更贵」了？本期「DTC...
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