EPISODE · Jun 23, 2026
營業額衝頂還是利潤保命？
from 一分鐘商業智慧 · host 董正隆
歡迎來到一分鐘商業智慧，我是董正隆，今天我們要來談營業額衝頂還是利潤保命？想像你在雙十一快打：A你把價格打到極低、先衝營業額，訂單暴增但廣告費燒到失控、毛利被吃光；B你把利潤死守不降價，少賣一點但每一單都賺、現金流穩。問題是：你今天敢選只看銷售成長的A，還是選能活下去的B？其實兩難只在一件事：你追的是「數字好看」還是「現金長大」。留言告訴我，你會選A衝營業額，還是選B保利潤？本集內容由人工智慧輔助生成。更多資訊請見：https://www.isuperman.tw/
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營業額衝頂還是利潤保命？
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