Yo Mama's: David Habib

In this episode I am joined by David Habib, founder of Yo Mama's. Tired of bland, preservative-packed sauces that caused him relentless heartburn, David took matters into his own hands. Trading spreadsheets for saucepans, he founded Yo Mama’s Foods in 2017 with a mission to create pasta sauces made from simple, honest ingredients—just like his mom would. Bootstrapped from his personal savings, David built a brand now found in over 25,000 stores worldwide, with tens of millions of jars sold and a #2 ranking for marinara sauces on Amazon. In this episode, hear how David scaled Yo Mama’s into the fastest-growing pasta sauce brand in the U.S. without a penny of outside capital. Make sure to check out Yo Mama's at: https://yomamasfoods.com   Register for Starting Small Summit 2025: https://betheluniversity.edu/event/starting-small-summit-2025/ Sign up for Starting Small University to join our interviews LIVE and ask questions: https://startingsmallmedia.org/startingsmalluniversity Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle   Thank you to this episodes mid-break sponsor, Heavenly Heat Saunas. This isn't just any sauna—it's the cleanest, healthiest infrared sauna on the market. No hidden glues, no off-gassing, and built with 100% Canadian Hemlock wood. Infrared heat penetrates deeper, getting my blood pumping, easing muscle tension, and setting me up for peak focus. Plus, it’s low EMF and ELF, so I’m not trading my health for heat. And the best part? No electrician needed—just plug it in and you’re good to go. Ready to upgrade your wellness? Use Code CAMERON for $600 off at HeavenlyHeatSaunas.com – Trust me, you’ll feel the difference.