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“勇闯男厕”广告翻车？互联网上的品牌营销，是怎么越来越离谱的？ episode artwork

EPISODE · Aug 6, 2026 · 5 MIN

“勇闯男厕”广告翻车？互联网上的品牌营销，是怎么越来越离谱的？

from 道听姐说|带你吐槽热点梗，紧跟潮流不迷路

一个做了30年锅的国民品牌，稳坐"中国锅王"宝座，突然开始在官方店铺批量投放这样的短视频：女生正在洗澡，一个赤裸上身的大叔推门进来，说"来帮你搓澡"；保洁大叔不敲门闯进女厕所打扫，配文"叔啥没见过"；还有女性直接闯进男厕所当众演示清洁产品。绝了，一个卖锅的，怎么还拍上擦边剧了？

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“勇闯男厕”广告翻车？互联网上的品牌营销，是怎么越来越离谱的？

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