Yoni Assia, Founder & CEO of eToro | Gen Z, Crypto, and the $100 Trillion Wealth Shift

In this episode of Searching for Mana – On Location, Malak sits down with Yoni Assia, Founder and CEO of eToro, to explore how online trading has evolved from phone brokers and desktop platforms to mobile-first, crypto-native investing. Recorded live at the Milken Institute's Middle East & Africa Summit in Abu Dhabi, Yoni shares how eToro pioneered social and copy trading, introduced Bitcoin to European brokerage clients as early as 2013, and helped shape the tokenisation conversation alongside early crypto innovators. He reflects on the generational wealth transfer set to move over $100 trillion into Gen Y and Gen Z hands, and why digital-native investors expect markets to be global, mobile, and 24/7. They also discuss prediction markets, AI-powered investing through eToro’s “Tori” analyst, the rise of crypto-native users, and what it takes to build a platform that resonates with younger generations worldwide. Tune in to hear how the next generation of investors are reshaping global markets. Yoni Assia X (Twitter): https://x.com/yoniassia Linkedin: https://www.linkedin.com/in/yoniassia/ Malak Alba X (Twitter): https://x.com/Malakincrypto LinkedIn: https://www.linkedin.com/in/malak-albaw/ Enjoyed this episode? Give it a thumbs up & subscribe for more inspiring conversations!