Yoni Tserruya on AI-First Selling & the Death of Manual Prospecting

What if your CRM became just a database, your SDR was an agent, and your next best customer was delivered to you like a Spotify playlist? That future is closer than most sales leaders think. In this episode: • Why Yoni calls manual prospecting a "tax" on sales teams — and what replaces it • The Spotify analogy: how "sales streaming" shifts go-to-market from pull to push • How Lusha gets 96% of 330+ employees using AI daily and why constraints fuel creativity • Why accuracy beats volume in B2B data — and what sales leaders should ask before deploying any AI tool Yoni Tserruya is the co-founder and CEO of Lusha, a global AI-powered sales intelligence platform he bootstrapped for five years before raising $245M in venture capital and reaching a $1.5B valuation. He built Lusha from a Chrome extension side project in 2016 into a platform trusted by over 1.5 million sales professionals worldwide. Based in Tel Aviv, Yoni leads a team of 330+ people and is redefining go-to-market infrastructure for the agentic era. Connect with Yoni Tserruya: LinkedIn: https://www.linkedin.com/in/yonitserruya Website: https://www.lusha.com Subscribe: https://localization-fireside-chat.simplecast.com/ Download the app: app.L10NFiresidechat.com CreditsHost: Robin Ayoub, Founder, Localization Fireside ChatConnect and watch moreWebsite: www.L10NFiresideChat.comSpotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iXBe a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recordingLinkedIn: https://www.linkedin.com/in/robinayoub/Support the showShare the episode with a friend. Subscribe on YouTube and Spotify. Leave a short review.DisclaimerViews are for education and discussion. Apply judgment in your own context.Tags#L10NFiresideChat #localization #hiring #recruiting #leadership #ai Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.