Yorick Bruins of Wakuli on Impact, Coffee from Congo and Wakuli's business model change

Want to know how successful founders turn ideas into empires? Listen to Founder Radio for inside stories from innovative entrepreneurs from all over the globe. Hit follow on your podcast app or YouTube for instant updates!Tune in to our latest conversation with Yorick Bruins! Yorick is Co-Founder and CEO of Wakuli, a Netherlands based Direct-to-Consumer subscription coffee brand, thats has also started opening coffee shops at a high pace.Wakuli is all about changing the system of coffee production and distribution, and by cutting out a lot of the middle men, succeeds in paying farmers ±5x times what they'd get from others. Their coffee tastes amazing, too.Yorick has founded Wakuli about 5 years ago, and has been working on higher quality food and a fairer system his entire career. In this episode, Yorick speaks about:Where his passion for food emergedThe challenges he's faced along the wayHow he learns from othersAdvice to those aspiring to start a business themselvesEnjoy listening!