York Walterscheid, Managing Director, CeleraOne

from We Like Mags – der Publishing-Podcast · host Christian Kallenberg

gibt exklusive Einblicke, warum sein Unternehmen in Deutschland Vorreiter und Marktführer im Bereich Paywalls und Monetarisierung für Verlage ist. Außerdem spricht er über den neuen Stellenwert von Marketing, warum Business Intelligence die Basis für Audience Development ist, und ob es so etwas wie „das beste Geschäftsmodell für Verlage” gibt.

Episode metadata supplied by the publisher feed · Published Jul 21, 2021

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York Walterscheid, Managing Director, CeleraOne

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