Yosh Han: The Evolution of Perfumery, Identity, & Scent as a Journey

In this episode of The World of Taste & Smell, World Taste & Smell Association's Co-Founder & CEO Mindy Yang (@GoDolceVita) sits down with her friend, American Perfumer Yosh Han — visionary perfumer, entrepreneur, and community builder — for a deep and candid conversation about fragrance, identity, and the power of scent as a lifelong journey. Like Mindy, Yosh has been a pioneering force in independent perfumery for decades. Known for her boundary-pushing creations and her commitment to fostering community, she has also challenged the industry to re-examine its language and values. From her early days “living life by her nose” to her role as an outspoken advocate for change, Yosh embodies fragrance as both art and activism. Together, Mindy and Yosh explore: Yosh’s unconventional beginnings and the challenges of forging a career outside the traditional perfumery model. The rise of independent and niche fragrance, its growing pains, and its future. Why the term Oriental has no place in modern perfumery and what a new, inclusive fragrance language could look like. Travel and sailing as sources of inspiration, and how scent connects to taste and memory in powerful ways. Yosh’s reflections on artistry, community, and what truly matters at this stage in her journey. This episode is both personal and provocative — an invitation to rethink how we experience, describe, and connect through scent. Links & Resources Explore Yosh’s world of scent: eaudeyosh.com Learn more about the World Taste & Smell Association: TasteAndSmell.org Connect with Us If this conversation resonated with you, please subscribe, share, and leave a review. Join the conversation online and support sensory science, wellness, and advocacy with a donation or collaborate with us.