“You Are Beautiful” | How Aysat Turned a Long-Lost Dream into a Beauty Business—Fueled by TikTok, Passion, and Patience

For those sitting on a dream—even if it’s been decades…this is the conversation you need to hear. I sit down with the magnetic Aysat—musician, record-label founder, 2.6-million-strong TikTok style muse, and brand-new beauty CEO of Ayodi.From running her own record label in France to leading a viral TikTok community in the UK, Aysat share how to treat business like play and still thrive. She is all about fearless pivots and building a purpose-driven brand. We dive into the two-year wait to perfect her first dry-skin moisturizer, the discipline it takes to juggle family and visibility, and the mindset that kept her spark alive across continents and careers.  In this special episode for founders: Social Media Done Right - How showing up with intention and authenticity helped Aysat unlock the feel-good side of TikTok and build a 3-million-strong community that actually feels like home. Play Beats Hustle – Why treating work as pure fun fuelled 15 years of music success and a second career as a viral content creator. Pivot With a Purpose – From the music industry to fashion, to skincare, Aysat shares the mindset needed to shift your work into alignment  Never Give up - Aysat trademarked her brand at 19, got laughed out of funding, walked away from the dream—and came back almost 2 decades later to see it happen. Timing isn’t everything. Belief is.Rest is a growth boost: Aysat reveals how she balances the “post-every-day” grind with calm and patience.   Share this with anyone who could use that jolt of possibility again!Next Steps: Share this episode with a friend who’s been sitting on her “someday” idea⚡️Listen to: Beauty Beyond the Bottle (ep 51)Rate & review to share your support and give that good energy!  CONNECT WITH AYSAT ayodi.skin Tiktok: @aysat_officiel Instagram: @aysat_officiel RESOURCESPRIVATE PODCAST: Secrets of Standing Out Online www.herfirst3years.com Instagram: @chardetryelPROGRAMS & FREE TRAININGS Start Your PodcastGrow Your PodcastLearn How to Be a Guest on Podcasts