You Are Not Your Brand - with Desislava Dobreva

In this episode, Alex is joined by branding expert and keynote speaker Desislava Dobreva to explore the relationship between identity, success, and personal brand.They discuss why you are not your brand, how reputation actually works, and what happens when entrepreneurs tie their entire identity to their business. The conversation also dives into imposter syndrome, friendships and success, and the pressure to constantly perform confidence online. An honest, wide-ranging discussion about leadership, visibility, and building a brand without losing yourself in the process.Connect with Desi here: https://www.facebook.com/desdobrevaThis podcast is a window into the conversations I have every week with the leaders I work with.If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work.Book a callThe Actual Results Club1-1 Coaching Options