You Are Probably Calculating Gross Margin Wrong

Most business owners think they're running a 40% margin. The math usually says otherwise — and that gap quietly costs them thousands.In this episode, Dave and co-host Duarne break down how to actually price for profit: the gross-profit-margin formula most owners get wrong, why anything under 30% leaves almost nothing to run the business on, and how to quote bigger projects without giving away the work.Then they get real about AI for small business — why most owners have tried it but only a fraction actually use it, and the simple priority shift that separates the two. Plus two hard-earned cautionary tales: a scraped API key that burned $500 in 20 minutes, and 600,000 bot signups that took down a domain.In this episode:- The gross-margin mistake that turns a 40% target into 28%- How to price so every job actually pays the bills- Why "I don't have time for AI" is really a priorities problem- Real security lessons from two expensive mistakesIf you've ever competed on price and felt the squeeze, this one will change how you think about your numbers.Episode 62Send us Fan Mail Visit www.triumphbusinesssolutions.pro to learn more about our services and our Profit First Cash Clarity Programs. Learn more about Triumph Business Solutions www.triumphbusinesssolution.proReceive a Complimentary Business Stability Snapshot and see how your business stacks up again 100,000+ successful businesses. https://triumphbusinesssolutions.pro/triumph-assessmentSchedule a 30-Minute Cash Clarity Conversation - Guaranteed Value or full refund - $97: https://stan.store/TriumphBusinessSolutions​​Want to be a guest on the podcast? Register for a future episode here: https://calendar.triumphbusinesssolutions.pro/businessunscriptedguest