You Are Reading the Wrong Scorecard
from Better Advertising with BTR Media Hosted by Destaney Wishon and Justin Nuckols
David Khoshpasand has spent years at Hasbro figuring out why retail media keeps getting blamed for things that are not its fault. The answer almost always comes back to the same problem. Brands are using the wrong scorecard. In this episode he and Destaney get into why total OPS is a terrible way to measure retail media effectiveness, why a high ROAS and a low ROI can exist at the exact same time, and why one competitor going viral overnight can tank your organic share in ways that have nothing to do with your ads. Connect with David on Linkedin: https://www.linkedin.com/in/dkmarketing/ Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/
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