You are running ads the wrong way! aka How to run ads with a small budget

Do you run ads for your business? 🏃‍♀️💼 If you are, then you are probably doing it the wrong way. ❌👎 Today's live was inspired by a consultation call I had with @biscuitcommunity a week ago about her business in 2024. 💡📅 The standard ads framework people teach and follow is: 1. Advertise your product to a cold audience, hoping it converts to leads or sales. 🧊💸 2. Retarget to the website visitors and hope they will convert the 2nd or Nth time they visit your page. 🔄🎯 Even when it works, this framework is very costly and not affordable for content creators and small business owners with restricted budgets. 💰🚫 The way I suggest people run their ads is simple: 1. Create content and post it organically. 🌱📝 2. Put a small amount of money behind each piece of content (e.g. $3 or £3) and target video views or post engagement. 👀💵 That's it. ✅ Why the bloody hell, Yiannis? I won't make any sales this way. I will just waste my money. 🤷‍♂️🔥 You post 2 pieces of content daily, more than the average content creator or small business. 📈📆 This would mean $6 per day on ads = $180 monthly. Right? 💡💳 With this amount of money, you will get tens of thousands of people to watch your videos and engage with your content, and I promise you some website visitors, too. 🤝🎥 Now, these people know your brand and business and are part of your pixel. 🎯👀 In other words, they are not cold audiences anymore. They are warm. 🔥❤️ Now rinse and repeat for, let's say, 10 months. 🔄🗓️ $1800 was spent for hundreds of thousands of people who have watched your content (probably more than once). 💲👀 Now it is Black Friday, and you want to promote your new sale. 🛍️🖤 The only thing you need to do is to retarget to this warm audience. 🎯🔥 And it will be cheap. Very cheap. 💸✂️ And your conversions will be so much higher. 📈💫 If you tried to reach the same number of people, you would have to spend 10x more money for lower conversion and probably lose money on every new client. 📉💔 You don't believe me? Try it. 🧪✨ You will thank me later. 😌🙏 PS. It works with every social media platform. 🌐✅