You are what you EEAT | Lily Ray, Founder @ Algorythmic & VP SEO & AI Search @ Amsive

Lily Ray is one of the most respected voices in SEO. She even launched her own Substack recently to create a "safe space for ranting about all things SEO and AI Search". ### What we covered in this episode - Lily's launch of Algorythmic, her new consultancy, while staying on as VP of SEO and AI Search at Amsive - The flood of AI slop in the SEO/AEO space and why original content is the only way to cut through - Short-term gains vs. long-term risks of listicles, brand-vs-alternative pages, and scaled AI content - How to build a meaningful prompt universe using GSC, keyword tools, PAA, fan-out queries, and paid search data - Why EEAT and expert-led brand building still drive long-term results, and why Reddit, LinkedIn, and Facebook groups are increasingly cited - The tension between ad monetization and the frictionless AI search experience, plus Claude's explosive consumer growth - How Google's fragmented AI surfaces (AIO, AI Mode, Gemini, Discover) might consolidate into a personalized assistant experience ### Links from Lily: - Substack: https://lilyraynyc.substack.com/ - Algorythmic: https://algorythmic.co/ - Branded Questions for AI Search Visibility Checklist: https://docs.google.com/spreadsheets/d/1mQ8kuAZUkEUaKas6IwVDCODbvAJXhXTzpMZKA7BuPlQ/ ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Lily on LinkedIn: https://www.linkedin.com/in/lily-ray-44755615/