You Been Blaming the Wrong Drink?! The Jonestown Massacre, Kool-Aid and Black Advertising Story.

from I Didn’t Know, Maybe You Didn’t Either! · host The Black Effect Podcast Network and iHeartPodcasts

Everybody knows the phrase "Don't Drink the Kool-Aid", but what if I told you Kool-Aid wasn't even the main drink used at Jonestown? This week, we connect one of America's darkest tragedies to a marketing challenge, the rise of multicultural advertising, and how a brand tied to a tragedy became a staple in Black households throughout the 1980's.See omnystudio.com/listener for privacy information.

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This episode was published on June 2, 2026.

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