You Been Blaming the Wrong Drink?! The Jonestown Massacre, Kool-Aid and Black Advertising Story.

from I Didn’t Know, Maybe You Didn’t Either! · host The Black Effect Podcast Network and iHeartPodcasts

Everybody knows the phrase "Don't Drink the Kool-Aid", but what if I told you Kool-Aid wasn't even the main drink used at Jonestown? This week, we connect one of America's darkest tragedies to a marketing challenge, the rise of multicultural advertising, and how a brand tied to a tragedy became a staple in Black households throughout the 1980's.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Jun 2, 2026

Embed this episode

Attribution link and audio player

NOW PLAYING

You Been Blaming the Wrong Drink?! The Jonestown Massacre, Kool-Aid and Black Advertising Story.

0:00 6:27

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of I Didn’t Know, Maybe You Didn’t Either!?

This episode is 6 minutes long.

When was this I Didn’t Know, Maybe You Didn’t Either! episode published?

This episode was published on June 2, 2026.

Can I download this I Didn’t Know, Maybe You Didn’t Either! episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!