You Can Either Make Sense… Or Make Money (Most Businesses Get This Wrong)

Most business owners say they want growth.But when things get tough… they slow down, make excuses, and look for the easy way out.In this episode of The Uncovering Greatness Podcast, Barry Mitchell and Sule unpack what really separates businesses that survive and grow… from those that collapse under pressure.From rising fuel prices to economic pressure, to the obsession with “quick wins” and shortcuts — this conversation challenges how business owners think, operate, and make decisions when things get hard.We also dive into:Why hard times create the biggest opportunitiesThe dangerous pursuit of “easy” in businessWhy most people are not mentally tough enoughThe difference between making money vs making senseWhy 95% of people never do what’s requiredThe long-term cost of chasing shortcutsIf you are a business owner, entrepreneur, or leader trying to grow in a difficult environment — this episode will challenge how you think.