You Can Just Do Things episode artwork

EPISODE · Jul 30, 2026 · 1H 11M

You Can Just Do Things

from The Next Big Idea · host Next Big Idea Club

Why do some people seem to create opportunities wherever they go while others spend years waiting for the right break? According to Cate Hall — lawyer turned poker player turned drug addict turned CEO of a $3B foundation — the difference isn't luck. It's the ability to question assumptions, reject the default path, and realize the world is far more malleable than it seems. In this episode, Rufus and Cate explore what it really means to become a high-agency person — a.k.a. someone who just does things. Together, they unpack why ambition isn't the same as agency, how fear of embarrassment and an obsession with hard work hold us back, and why curiosity, unconventional thinking, and expanding your "surface area for luck" are the keys to creating extraordinary opportunities. Cate's new book, You Can Just Do Things, is out now. 🎥 The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠⁠here⁠⁠⁠⁠⁠. ✉️ Follow Rufus on LinkedIn⁠⁠⁠⁠, subscribe to our Substack⁠⁠⁠⁠, or send us an email at ⁠⁠[email protected]⁠⁠ 🔗 SPONSORED BY: Granola — If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea⁠ IM8 — Athletes, doctors, David Beckham... they all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at ⁠im8health.com/nbi⁠⁠ Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com⁠ and use code IDEA for up to 35% off your entire first order. Northwest Registered Agent — They’ve been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree⁠⁠ Upwork — Visit upwork.com⁠ right now and post your job for free. Shopify — Stop waiting for permission to build something. Your next revenue stream starts free at⁠ ⁠shopify.com/nbi⁠⁠

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You Can Just Do Things

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