You Can Learn a Lot From a Pine Tree

There are 2 marketing trends that we can glean from a pine tree: 1) Marketing sideways: It's not always about your products and services. Sometimes, it's taking something that would be useful to your customers and giving it to them to offer additional value. This pine tree, for example, was provided to a friend by their real estate company to make their yard more beautiful. 2) Small business: In addition to a free pine tree, the real estate company offered $1,000 off the next real estate purchase. This is a great way to create loyal customers, especially for smaller businesses that can offer that personal touch. Speaking of real estate, my new ebook, Youtility for Real Estate, is now available for pre-order here: http://www.amazon.com/Youtility-Real-Estate-Professionals-Specialfrom-ebook/dp/B00MNNAOPS SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Adam Buchanan (http://twitter.com/adam_buchanan), who does social media for Cabela's, and this very pine tree was found in his yard! OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.