You Can't Build a Consumer Brand Behind a Laptop | Goodwipes Co-Founder Sam Nebel

Send us Fan MailWhat does it actually take to build a consumer brand people don't just buy, but want to be part of?This week, Jordan and Alex sit down at Goodwipes HQ with co-founder and Chief Commercial Officer Sam Nebel to talk about the unlikely journey from becoming the “baby wipe dealers” of their college campus to building a national consumer brand.Sam gets into the 8-to-10-year validation cycle behind Goodwipes, why founders can't build consumer brands from behind a laptop, and how staying close to your customer can create the kind of loyalty normally reserved for sports teams.They also unpack the strategy behind Goodwipes' collaborations with brands like OLIPOP and Liquid Death, why the best partnerships go far beyond putting two logos together, and the founder lessons Sam wishes more entrepreneurs understood about operations, finance, content and playing the long game.Plus, Sam opens up about navigating a long-term co-founder relationship, protecting his time and energy differently as the company grows, and rediscovering who he is outside of the business.It's business, branding, butts and a surprisingly good amount of life advice.Where Influence Meets Legacy™www.createcultivate.comELEVATECC20 for 20% OFFSupport the showBefore you go - here are three ways to continue elevating your legacy & connect:1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co2. Subscribe to never miss an episode and get exclusive content3. Share this trailer with three people who need to hear itRemember: Your influence is just the beginning. Your legacy is the destination.See you soon, where influence meets legacy.