EPISODE · Jun 20, 2025 · 28 MIN
You Can’t Fake Brand Love
from SPORT BEACH 2025 · host Stagwell
The best brand partnerships don’t start with a brief. They start with belief. Ilona Maher isn’t just an Olympic athlete, she’s a creator with a powerful voice and a community that trusts her. Before any deals or campaigns, she was already showing up authentically, sharing what she loved, and building connection through consistency, humor, and heart. Hear Jamie Gutfreund, CMO of Traackr, sits down with Ilona to explore the deeper role creators play in today’s marketing landscape. Speakers include Ilona Maher, USA Rugby Olympic Medalist and Jamie Gutfreund, Founder, Creator Vision #sportbeach2025 #stagwellatcannes #sportbeach #canneslions #ilonamaher
What this episode covers
The best brand partnerships don’t start with a brief. They start with belief. Ilona Maher isn’t just an Olympic athlete, she’s a creator with a powerful voice and a community that trusts her. Before any deals or campaigns, she was already showing up authentically, sharing what she loved, and building connection through consistency, humor, and heart. Hear Jamie Gutfreund, CMO of Traackr, sits down with Ilona to explore the deeper role creators play in today’s marketing landscape. Speakers include Ilona Maher, USA Rugby Olympic Medalist and Jamie Gutfreund, Founder, Creator Vision#sportbeach2025 #stagwellatcannes #sportbeach #canneslions #ilonamaher
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You Can’t Fake Brand Love
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