You can't rush quality

You can’t rush quality. In this episode, I talk about the current obsession with instant gratification, and why it’s not a great approach to take when building a brand. I see it all the time, across all industries: people are chasing after results, and they want them NOW. “I need a full rebrand, and a full visual identity system, and some branded templates — and I need it ready to go in three weeks!” When did we get so impatient?! It’s a bit of a rant, this. But I just want to be a counterweight to the fast-paced hamster wheel, and advocate for a return to seeing time as a creator of value. Whether you’re new to business and this is your first time building a brand from scratch, or you’re a seasoned business owner who was seduced by the thought of instant gratification and later realised that you rushed past all the good parts in the process: this episode is for you. Links: Shownotes Brand Boost Free 5-day micro course: Brand values, not bland values! That 🔥 post by Nik Goodner (and a hat tip to Tracy Stanger for making me aware of it!)