You Can't Sell What You Can't Afford to Stock | Scaling Zea from Market Stalls to Woolworths | #603

Building an ecommerce brand often starts with a great product and a loyal customer base. But scaling that brand introduces a whole new set of challenges, especially when growth starts to outpace cashflow.In this episode of Add To Cart, Bushy sits down with Hayden Brass, founder of Zea, alongside David Carbines, co-founder of Cogsflow, to unpack the financial realities behind scaling a product brand.Today, we're discussing:Why many ecommerce businesses chase growth before profitThe cashflow challenges that appear when inventory needs scaleHow running out of stock can break a marketing funnel overnightWhy inventory forecasting is one of the hardest skills in ecommerceHow ecommerce brands fund inventory when traditional finance doesn’t fitWhy financial literacy becomes critical as ecommerce brands grow__________________________Onboard onto Cogsflow platform for free! Lock in a time with the founder DC to talk through your 2026 growth plans. Ready to onboard? Onboard here. Keen for a chat first? Book in a time with DCConnect with DavidExplore CogsflowMention ATC to get1.  1% purchasing fee waived for 12 months2. Priority onboarding & access to funds + account manager 3. Reduced margin per category level__________________________15% off your entire Zea order with code ATC15.Valid for online purchases +$50.One time purchases only. Cannot be combined with other discounts. Valid until March 25.Connect with HaydenExplore ZeaSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community