You Did What! - Jerry Perez/branded entertainment interview - 7/30/23

from You Did What !? · host TU-AMA Marketing Podcasts

We happily welcome our special guest, Jerry Perez, a long time leader in the Toy and Entertainment industry. With the incredible success of the Barbie movie, it was a perfect time to get Jerry's expert view of the marketing around the Barbie brand, from the movie to the Barbie products and associated tie-ins. It was terrific to get a view from Jerry on how the industry has evolved so dramatically.

Episode metadata supplied by the publisher feed · Published Dec 5, 2023

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You Did What! - Jerry Perez/branded entertainment interview - 7/30/23

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