You Did What! - Mark Jenkins/Rita's Italian Ice - 3/26/24

from You Did What !? · host TU-AMA Marketing Podcasts

A terrific interview with Mark Jenkins, the VP of Marketing for one of America's most beloved brands - Rita's. Mark shared great insight into the Marketing of a large yet seasonal business, including: the annual March 1 grand re-opening the research behind and rollout of new products working closely with the franchise owners of all Rita's stores creating awareness and trial in new markets how delivery has added incremental sales (even for a frozen treat) setting standards - the Marketing and Sales playbook Enjoy!

Episode metadata supplied by the publisher feed · Published Apr 3, 2024

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You Did What! - Mark Jenkins/Rita's Italian Ice - 3/26/24

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