You Don't Actually Want to Change

You've told yourself you were going to change something. You meant it. And then you didn't.Most people blame discipline or timing. But research suggests the real reason runs deeper — your brain is wired to resist change, your identity fights to stay intact, and the people around you have a quiet investment in you staying exactly the same.In this episode we get into why most people don't actually want to change, what cognitive dissonance and identity threat have to do with it, and why sharing your goals might be making things worse.This one isn't comfortable. That's the point.