You Don't Have to Love Social Media. You Just Have to Use It. | Ep. 464

You Don’t Have to Like Social Media to Use It to Grow Your BusinessFrazier opens by noting bad allergies, then promotes a live show at 11:00 AM EST with Phil Mancuso of EPM and a “Mortgage Mornings” session tomorrow at 9:00 AM EST covering his 2-4-1 strategy. He addresses a common excuse for not showing up online—“I just don’t like social media”—and argues that liking it isn’t required to use it effectively. Comparing social media to other business tools like CRMs, LOS platforms, emails, and phone calls, he says tools don’t need emotional approval, only consistent use. He emphasizes social media’s power as a free way to build awareness, credibility, trust, and ongoing touchpoints at scale, keeping you visible to clients, leads, and prospects. He adds you don’t need to dance, follow trends, or overshare—just show up consistently with something useful, real, or honest.Register for Losers LunchRegister for Mortgage Mornings