You Don’t Hire Great People… You Attract Them | The Scaling CEO Podcast

In this episode, I sit down with Joseph Antoun to explore how to build a company in a completely new category while still attracting top talent. We discuss his journey from medicine to leading a global nutrition company, the concept of food as medicine, and the challenges of scaling without clear market benchmarks. Joseph explains why great people are drawn to vision and purpose, not just compensation, and how storytelling becomes a CEO’s most powerful hiring tool. We also dive into leadership growth, building mission-driven teams, and how AI is being used to drive smarter decisions across the company.