You Don't Know What You're Looking For

I went to Costco to buy plants for my sister and walked into what turned out to be a full-on plant drop with a crowd of passionate collectors. I had no idea what I was doing, but that experience cracked open something real about goal-setting. The reason most people feel stuck or behind is not lack of effort. It is that they have never truly defined what they are after. In this episode, I break down how knowing even the basics of what you want helps you eliminate the wrong options faster, and why asking for help from people who know more than you is one of the most underrated performance moves you can make. Key Takeaways There is a market for every passion and skill set. Do not dismiss what you are good at because the right audience exists for it. Vague goals guarantee vague results. 'Make more money' is not a goal until you define exactly what that means. Knowing what you do NOT want is just as powerful as knowing what you do want. Elimination is a legitimate path to the right target. You do not have to be an expert in everything. You just need to know the right people who are experts in the things you are not. Surrounding yourself with people who think differently than you sharpens your decision-making and expands your perspective. Action Steps Write your top goal down right now and then ask yourself if someone handed you a dollar bill, would that technically satisfy it. If yes, redefine it with specific numbers, dates, or outcomes. List three things you already know you do NOT want in your next goal pursuit and use that list to start eliminating options that do not align. Identify one person in your circle who thinks differently than you and ask for their honest read on a goal you are currently chasing. Notable Quote Getting to your goal isn't always about what you're chasing. Sometimes it's about eliminating the things that aren't the right thing for you.