You Don't Know Your Customer As Well As You Think You Do & It's Costing You!

You've answered the "who is your ideal customer" question a hundred times. And there's a good chance you've been getting it wrong every single time.In Episode 1 of Ladies Who Level Up, Anthoni Allen goes deep on Sheet One of the Strategy Sheets framework — About My Business — and breaks down the foundational questions that most women rush through and get wrong before they ever touch strategy.This episode will change how you think about your customer, your offer, and your income goal. All three of those things are probably vaguer than you think. By the end of this episode, that changes.In this episode:Why demographics are not a customer description — and what you actually need to write insteadHow to identify your one hero offer and why having more than one is hurting youThe income goal exercise that tells you exactly how many units you need to sellWhat a real differentiator sounds like — and why "I'm authentic" doesn't countThe values question that protects your brand from opportunities that look good and feel wrongThis episode is designed to be completed alongside Sheet One of the Strategy Sheets. Pen in hand. No skipping.Grab the Strategy Sheets at HERE— six pages, ninety minutes, your complete brand strategy built by you.Follow @anthoniallen on Instagram and tag us when you listen.