EPISODE · Apr 2, 2026 · 31 MIN
You Don't Make Sales with Water Fountains, with Mike Konrad
from The Live Local Marketing Podcast · host Billy of Live Local Marketing
*BONUS EPISODE*Mike spins amazing stories of experience, of lessons learned from his years in sales and marketing. How to work with clients, deal with your competitors and how to create work-life balance...this is an interview you will want to get into.I sat down with Mike Konrad, the founder of Aqueous Technologies and the voice behind the "Reliability Matters" podcast. With over 35 years in the electronics manufacturing industry, Mike is a world-renowned expert on circuit assembly cleanliness and reliability. He has shifted his marketing from trade shows to referral networking, and we talk about the lessons learned the hard way.We dive deep into the technical challenges of selling modern electronics and Mike’s journey as "The Reluctant Entrepreneur." In this interview, we cover topics such as The Reluctant Entrepreneur: Mike’s personal philosophy on starting a business from uncertainty to unstoppable success. Why "Reliability Matters more now than ever in a global supply chain and a lot of fun stories along the way🔗 Connect with Mike Konrad, website:https://www.mikekonrad.com/LinkedIn: https://www.linkedin.com/in/mtkonrad/Reliability Matters Podcast: https://open.spotify.com/show/3QiHEDJV5Kn6N6bZonriMq?si=1f56b7b8cee74d21Mike’s Book: The Reluctant Entrepreneurhttps://www.audible.com/pd/The-Reluctant-Entrepreneur-AudiobookAnd be sure to subscribe for more, fast-paced lessons coming from experts who have been through it all, so you don't have to.
What this episode covers
*BONUS EPISODE*Mike spins amazing stories of experience, of lessons learned from his years in sales and marketing. How to work with clients, deal with your competitors and how to create work-life balance...this is an interview you will want to get into.I sat down with Mike Konrad, the founder of Aqueous Technologies and the voice behind the "Reliability Matters" podcast. With over 35 years in the electronics manufacturing industry, Mike is a world-renowned expert on circuit assembly cleanliness and reliability. He has shifted his marketing from trade shows to referral networking, and we talk about the lessons learned the hard way.We dive deep into the technical challenges of selling modern electronics and Mike’s journey as "The Reluctant Entrepreneur." In this interview, we cover topics such as The Reluctant Entrepreneur: Mike’s personal philosophy on starting a business from uncertainty to unstoppable success. Why "Reliability Matters more now than ever in a global supply chain and a lot of fun stories along the way🔗 Connect with Mike Konrad, website:https://www.mikekonrad.com/LinkedIn: https://www.linkedin.com/in/mtkonrad/Reliability Matters Podcast: https://open.spotify.com/show/3QiHEDJV5Kn6N6bZonriMq?si=1f56b7b8cee74d21Mike’s Book: The Reluctant Entrepreneurhttps://www.audible.com/pd/The-Reluctant-Entrepreneur-AudiobookAnd be sure to subscribe for more, fast-paced lessons coming from experts who have been through it all, so you don't have to.
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You Don't Make Sales with Water Fountains, with Mike Konrad
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