You Don’t Need a New Website, You Need Results | Becky Newhook on BeyondSaaS Ep 032

In this episode of BeyondSaaS, Jason Niedle speaks with Becky Newhook, Marketing Director of Metron, about the importance of results-focused marketing. They discuss thechallenges women face in tech, the murky waters of the marketing industry, and how Metron aims to provide integrity and transparency in their services. Beckyshares her journey in founding Metron, the common mistakes companies make in marketing, and the importance of building relationships with clients. They also touch on the tools and strategies that can help businesses grow in acompetitive landscape. Chapters00:00 Introduction to Results-Focused Marketing01:49 The Gender Gap in Tech and Marketing03:27 Understanding Metron's Mission and Values09:47 The Journey of Founding Metron13:48 Common Mistakes Companies Make in Growth17:38 Tools and Strategies for Effective Marketing18:48 The Importance of Relational Marketing21:51 Navigating turbulent times23:45 Conclusion and How to Connect with Metron Takeaways ·       Being authentic is crucial for success in business.·       The marketing industry often over-promises and under-delivers.·       Integrity and transparency are key values for Metron.·       Website changes should not be charged hourly for basic updates.·       Building relationships with clients leads to long-term success.·       Many companies make mistakes by trying to do marketing themselves.·       Understanding data analytics is essential for marketing success.·       Clients should track their leads to understand their ROI.·       Local support and community engagement are becoming increasingly important.·       Adapting to changes in technology and consumer behavior is vital for growth. Sound Bites "The website's a means to an end.""You need to track your leads.""It's all about local support." Keywords results-focused marketing, women in tech, Metron, SEO, marketing strategies, business growth, client relationships, marketing tools, digital marketing, marketing mistakes