You Don’t Need an MBA to Build a Brand episode artwork

EPISODE · May 12, 2025 · 43 MIN

You Don’t Need an MBA to Build a Brand

from Work with Erika Ayers Badan · host Erika Ayers Badan

In this episode of WORK, Erika sits down with Dustin Baker and Maya French, the co-founders of Happy Pop, to talk about what it really takes to build something from nothing—twice. They get into the chaos of launching a beverage brand, learning everything on the fly, and why community and confidence matter more than any investor pitch. It’s a story about resilience, reinvention, and making things that make people feel good.See omnystudio.com/listener for privacy information. Get full access to Mule Media at erikaayersbadan.substack.com/subscribe

Episode metadata supplied by the publisher feed · Published May 12, 2025

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You Don’t Need an MBA to Build a Brand

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