EPISODE · May 20, 2025 · 30 MIN
You Don't Need ANOTHER Strategic Plan to Drive Sales in Senior Living! Julie Talks With Kevin Colley
from Grow Your Occupancy · host Julie Podewitz
Do you really need another strategic plan for driving sales in your senior living organization? In this episode, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Kevin Colley, Corporate Head of Sales at Bridge Senior Living, about working the plan you already have. It's important to keep things simple and focus on the fundamentals – or in Kevin's words, on the blocking and tackling. Before you get stressed out about the move outs, work on the leading measures. The results will come but you've got to stay consistent.
What this episode covers
Do you really need another strategic plan for driving sales in your senior living organization? In this episode, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Kevin Colley, Corporate Head of Sales at Bridge Senior Living, about working the plan you already have. It's important to keep things simple and focus on the fundamentals – or in Kevin's words, on the blocking and tackling. Before you get stressed out about the move outs, work on the leading measures. The results will come but you've got to stay consistent.
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You Don't Need ANOTHER Strategic Plan to Drive Sales in Senior Living! Julie Talks With Kevin Colley
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