You Don’t Need More Marketing. You Need More Humanity.

Most physical therapy clinic owners have been told the same story:Spend 5–10% of revenue on marketing.Run Facebook ads.Buy Google traffic.Outspend competitors.But what if that advice is wrong?Live from CSM, Jimmy and Sturdy McKee break down a back-to-basics approach to clinic growth that doesn’t rely on ad spend — it relies on relationships.What You’ll Learn:Why patients don’t buy healthcare on FacebookHow primary care physicians see 20–40% MSK cases weeklyWhy referrals are still the most powerful growth channelHow small, consistent gestures outperform “wow baskets”The psychology behind handwritten notesWhy tracking relationships matters more than tracking ad clicksWhat clinic owners lose when growth becomes the only goalThis episode is for PTs and clinic owners who want sustainable growth without sacrificing margin or humanity.