You Don't Need More Marketing, You Need More Visibility – Leverage LinkedIn to Get It with Ben Buaron

Today, Mike is joined by Ben Buaron, Founder & CEO of Windmill Growth. They help founders turn their LinkedIn into their number one growth channel. No hacks, no influencer playbooks, just real, sustainable visibility that brings in leads, builds credibility and opens doors. Ben’s been a founder himself and now teaches others how to stop hiding behind logos and leverage LinkedIn to build trust. Ben and Mike unpack why visibility beats marketing and how to make organic LinkedIn work for you, even if you're just getting started. KEY TAKEAWAYS You don´t need more marketing, you need visibility, which even a new startup can get on LinkedIn. Founder-led marketing is the future. Position yourself as a thought leader and focus on top-of-funnel content. Provide value and share your unique insights and opinions. Content strategy and consistency matter more than perfect writing. Stick to your posting timetable - 2-5 times a week is ideal. Use AI, but only to refine your content. Engagement is about quality, not quantity. Build relationships - avoid aggressive sales tactics. Trigger emotions through storytelling to drive engagement and long-term connection. LinkedIn is a long-term game. It takes 6-9 months to build your personal brand and generate leads. Organic content and personal branding can generate leads and revenue more cost-effectively than traditional advertising methods. BEST MOMENTS 00.05 "Early-stage founders think that slow growth means that they need more funnels, more content, more ads, and they tend to forget that people don't buy from perfect branding. They buy from people they trust." 5.03 "If I'm not posting on LinkedIn, I'm not exposing myself, I'm not exposing my company." 5.41 "I got inbounds from LinkedIn that generated me 12k in MRR in a single month. Just because I was putting myself out there." 13.15 "I prefer to have 1 billion people say, 'This guy built it,' than have $1 billion because of the power of 1 billion people." 36.17 “If was easy everyone would do it.” 47.51 “ You engage with your ICP’s content and your competitor’s content, and everyone else in your space’s content.” 20.15 "I generated $85,000 in June just from making really good content and combining outreach." 1.00.51 “A really good hook – a short hook that includes the word I or We, works.” If you enjoyed the show, please do me a favour - Hit that subscribe button and send me your growth challenges at https://masteringtechgrowth.com . I really want to know what you're working on and what keeps you up at night. ABOUT THE GUEST https://www.windmillgrowth.com ABOUT THE HOST Meet Mike, a seasoned tech entrepreneur and visionary with over two and a half decades of invaluable experience in founding and scaling successful tech start-ups. Mike brings a wealth of firsthand knowledge, and a deep understanding of the challenges faced by entrepreneurs and tech professionals. As a host, Mike is dedicated to sharing actionable insights, strategies, and stories gathered from conversations with industry leaders, innovators, and experts. With a remarkable ability to distil practical wisdom from guests, Mike curates engaging discussions that resonate with both aspiring entrepreneurs and seasoned professionals. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/