You Don't Need To Be Loud To Build A Powerful Brand With Vaishali Shah

Ever feel like you have to be the loudest person in the room to succeed in business?In this conversation, Shelley sits down with branding and marketing expert Vaishali Shah, founder of Creative ID and Ananya Cards, to explore why courage, consistency and relationships matter far more than being the most visible voice online.With more than 25 years in business, Vaishali shares honest lessons on resilience, building trust, embracing introversion and staying true to your values, even in a world that rewards constant noise.You'll hear how she persevered for three years to win Harrods as a client, why relationships still outperform algorithms, and what it really takes to build a business that lasts.In this episode you'll learn how to:Reframe introversion as a genuine business strength.Build trust through relationships instead of chasing visibility alone.Persevere through rejection and create opportunities that align with your values.Connect with Vaishali and learn more about Creative ID and Ananya Cards using the links below.Vaishali Shah: Founder, Creative ID and Ananya CardsVaishali Shah is an international award-winning entrepreneur running two successful businesses across Dubai and London. In 2025 she celebrated 25 years in business.With Creative ID, she brings 25 years of marketing expertise and a deep understanding of global cultures to food, hospitality and lifestyle businesses worldwide. Her clients range from Michelin star chefs and international hotel chains to homegrown concepts in the UAE and UK. The work spans branding, marketing, packaging and visual storytelling.As a natural introvert who has built two businesses across two continents, she knows firsthand what it takes to show up visibly when it doesn't come naturally.Giving back is part of who Vaishali is. She donates 10% of profits to charity and has served as an advisor to several charities worldwide.For the last 20 years her second business, Ananya Cards, has created bespoke wedding and event stationery for celebrations rich in personality and culture.Vaishali is a regular voice on branding, marketing and global business culture, with features in Forbes, Khaleej Times, Gulf News, the BBC, Huffington Post and The Sunday Times. She is a frequent podcast guest, speaker and commentator and the kind of person who notices the details everyone else walks past.When not working, you will find Vaishali at a spa, art gallery or latest restaurant.Connect or follow on social media: @creativeidsocial @ananyacardsConnect with Vaishali on Linkedin hereCONNECT WITH SHELLEYShelley Bosworth is a Business Leadership & Mindset Expert for founders and senior leaders who look successful on the outside and feel the pressure on the inside. She helps ambitious women stop overthinking, stop second-guessing decisions they're qualified to make, and start leading from who they actually are, not who they think they should be.She works 1:1 with founders and executives, delivers keynote talks, and runs leadership development for corporate teams.Based in the UAE, working globally.Join Courageous Connections Shelley's free monthly international networking community for women in businessGot a question, or thinking about working together?Email [email protected], speaking, or podcast enquiries: [email protected] along: InstagramLinkedinShelley's TikTok Or Watch episodes on Youtube