"You don’t stop learning as a marketer, and you shouldn’t": Insights from Laura Holton of The Adaptavist Group

Laura Holton, Head of Field Marketing at The Adaptavist Group, leads a globally distributed team focused on executive engagement, community, events, and pipeline acceleration. With experience across both sales and marketing in the technology and Atlassian ecosystems, she operates at the intersection of strategy, sales alignment, and experience-led growth. Laura believes modern marketing leadership is about intentionality, accountability, and trust, prioritising value over volume to drive meaningful commercial impact and sustainable pipeline growth.🎧 Watch the full interview and subscribe for more conversations with today’s top marketing minds!#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #CMORole #GrowthMindset