You either make money or make a difference. The lie everyone believes. - Clare Sweeney, Keepace Consulting

There's a lie we've all been told. You either make money or make a difference. Pick one. Clare Sweeney spent years living that false choice until she couldn't anymore.For years, Clare worked in commercial - CRM, FMCG, brand development. Senior Client Services Director. She was good at it. But in 2012, a friend's son was given a life-limiting diagnosis. Medical companies weren't interested. The disease didn't fit the commercial model. So Clare volunteered for a year to help set up a charity.That year changed everything. When she returned to agency, she couldn't feel the same way. She didn't care whether FMCG organizations were selling more products at inflated prices. She wanted impact. And she realised: the lie wasn't true. Profit and purpose aren't enemies. They multiply.Clare founded Keepace Consulting - a crossover practice connecting commercial skills with charity sector impact. She's proof the boundaries are artificial. That commercial marketing transforms how charities raise income. That partnerships between sectors don't compete - they compound.But here's what made the real difference: at age ten, Clare had a moment of clarity. She suddenly realised adults weren't operating from some higher plane of certainty. They were just big kids - still making it up and winging it every single day. No magic age where you suddenly know your stuff. Just people, improvising, doing their best.That insight removed the fear of not being qualified enough. It gave her permission to build something that didn't fit into either category neatly.This episode tackles the false choice keeping both sectors separated and struggling. It's about why commercial skills look different in a charity boardroom, not worse. Why efficiency isn't a dirty word in the not-for-profit space. Why connection, not loyalty, drives giving.About Supo:Supo provides people-first intelligence software for professional services firms, helping businesses maximize profit and motivate their people through powerful, AI-enabled business intelligence dashboards. By connecting over 500+ platforms and providing real-time data analysis, Supo helps firms make better data-driven decisions about their profit, projects, and people.For more information about Supo: ⁠www.supo.co.ukAbout Keepace Consulting:Keepace Consulting is a cross-sector fundraising consultancy founded by Clare Sweeney. Specialising in connecting commercial expertise with charity and heritage sectors, Keepace works with organisations across culture, heritage, music and social impact to build sustainable income models that honour mission whilst respecting commercial discipline. With 25+ years spanning both worlds, Clare brings proven strategies in legacy fundraising and corporate partnerships. She lightens the load and adds passion and creativity to fundraising - her infectious energy and nurturing approach help fundraisers maximise their potential. Keepace exists to prove that profit and purpose multiply.For more information about Keepace Consulting: https://www.keepaceconsults.com/Ready to discover why the choice between profit and purpose is a lie - and what happens when you stop believing it? This episode is about why the best work happens when sectors stop pretending they're enemies.