You Either Win or You Learn | Founder of Juan, Please - Peter Flores

Elevator 212: Peter Flores is the founder of Juan, Please, a bold new beverage company born from a blend of corporate insight, cultural roots, and entrepreneurial grit. With a background spanning hospitality, media, and alcohol partnerships at VICE, Peter saw a white space in the ready-to-drink market and built a brand designed to stand out.In this conversation, Peter shares his journey from NYU to entrepreneurship, the importance of adaptability, and the mindset that guides him. He dives into team dynamics, marketing strategy, and how embracing discomfort has helped Juan, Please grow in one of the most competitive industries out there.01:58The Meandering Path to Entrepreneurship11:46Corporate Experience and Its Impact18:55The Birth of Juan Please Drink Company25:08The Joy of Mentorship and Team Dynamics30:55Milestones and Growth in Business33:42Navigating Competition and Market Positioning38:34The Importance of Adaptability and Learning43:31Peter's Mental Motto